Tuesday, May 12, 2020
On Feminism and ââ¬Ëthe Yellow Wallpaperââ¬â¢ by Charlotte Gilman
On Feminism and ââ¬ËThe Yellow Wallpaperââ¬â¢ by Charlotte Gilman On the poets forum Feminism is based on the assumption that women have the same human, political and social rights as men, furthermore, that women should have the same opportunities as men in their personal choices regarding careers, politics and expression. A feminist text states the authorââ¬â¢s agenda for women in society as they relate to oppression by a patriarchal power structure and the subsequent formation of social ââ¬Ëstandardsââ¬â¢ and ââ¬Ëprotocolsââ¬â¢. A feminist text will be written by a woman, and it will point out deficiencies in society regarding equal opportunity, and the reader will typically be aware of this motive. In a work of fiction, the main character, or heroine,â⬠¦show more contentâ⬠¦In the world of yellow wallpaper, a woman would naturally be fascinated by a garden. Gilmanââ¬â¢s character is a naà ve, faithful wife who does as her husband instructs her to. She blames herself for being ââ¬Ëunreasonably angryââ¬â¢ and is critical of her nervo us disorder, as she is pressured to think so by her husband and doctors. Despite her intuitive objections, she agrees to treatment for her depression because her husband wishes her to. It is the wallpaper, though, that is the focal-point of the story, and it holds within it many descriptive and fruitful metaphors for the insidious discrimination and oppression of women. With steady patience and a methodical rhythm, Gilman exposes more and more insight into the meaning of the wallpaper throughout the story. She uses a slow and steady pace to release tidbits of metaphor that clue the reader to see the wallpaper as a symbol of male authority. The main characterââ¬â¢s fascination with the ugly paper begins as an innocent annoyance, builds to a pastime, and crescendos to an obsession. The beauty of the story, however, is that this build-up is very subtle, and only after reflection and contemplation can the symbols of the wallpaper be seen. Indeed, the character in the story cannot recognize them herself, and it is the struggle to see what is in the wallpaper that moves the reader along. The text isShow MoreRelatedInsanity and Feminism in The Yellow Wallpaper by Charlotte Perkins Gilman504 Words à |à 3 PagesInsanity and Feminism in The Yellow Wallpaper by Charlotte Perkins Gilman ââ¬Å"The Yellow Wallpaperâ⬠by Charlotte Perkins Gilman reflects the intense struggle with of a woman during the late 1800ââ¬â¢s. However, as the story unfolds, we realize the reasons for this insanity and the connections of this breakdown to the main characterââ¬â¢s husband, John. What we discover is the way women were treated during the late 1800ââ¬â¢s and the significance of this treatment on their lives. The storyRead MoreFeminism Of An Hour And Charlotte Perkins Gilman s The Yellow Wallpaper1596 Words à |à 7 Pages Evelyn Gomez Mrs. Kehrmeyer AP English 11 3 December 2014 Feminism in the 1960 s Feminism is the push for womanââ¬â¢s rights considering their political, social and economic equality to men. The feminist movement of the 1960 s demonstrated how women demanded equal rights since they wanted to be included into the world around them not only as mothers and house wives but as a vital part society. Women realized there were more opportunities for them in the world rather than staying home cleaning andRead MoreThe Yellow Wallpaper by Charlotte Perkins Gilman is Centered Around Individualism and Feminism644 Words à |à 3 PagesIn ââ¬Å"the Yellow Wallpaperâ⬠theme is centered around individuality and feminism. The woman in the story is suffering with depression but does not know how to deal with her illness due to her husband insensitivity and lack of belief of her illness. During this time period women were oppressed and were to be ââ¬Å"seen and not heard.â⬠Women were not seen as an equal individual to men but more like children. It is very clear that the wife is made inferior to her husband John. By him being a physicianRead MoreSexism and Feminism in the Late 1800s in accordance with The White Heron by Sarah Orne Jewett and The Yellow Wallpaper by Charlotte Perkins-Gilman1483 Words à |à 6 Pagesright to vote, equal pay, and all around equality is what they demanded. But feminism was not only found at suffrage rallys or Grange meetings, it made its way in to every medium, including literature. A bit more subtle than rallys and protests, short stories were an effective tool for a feminist with the disposition for exposition. Among these women wordsmiths were Charlotte Perkins Gilman, author of The Yellow Wallpaper, and Sarah Orne Jewett who wrote A White Heron. Both of these stories focusRead MoreWomen During The Nineteenth Century Essay991 Words à |à 4 PagesWomen began standing up for themselves using literature in the nineteenth century. The time periods of the feminism booms were called waves. There are three waves of feminism starting f rom the nineteenth century to now. They all occurred in the United Kingdom, Britain, France, and the United States. These waves lead to women getting closer to being treated equal to men. The first wave was in the United Kingdom and the United States within the nineteenth century to the early twentieth century. ThisRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman Essay1208 Words à |à 5 Pagesthat wallpaper as I did?â⬠the woman behind the pattern was an image of herself. She has been the one ââ¬Å"stooping and creeping.â⬠The Yellow Wallpaper was written by Charlotte Perkins Gilman. In the story, three characters are introduced, Jane (the narrator), John, and Jennie. The Yellow Wallpaper is an ironic story that takes us inside the mind and emotions of a woman suffering a slow mental breakdown. The narrator begins to think that another woman is creeping around the room behind the wallpaper, attemptingRead MoreDepiction Of Gender Roles And The Stigma Of Mental Illness1273 Words à |à 6 PagesThe depiction of gender roles and the stigma of mental illness in ââ¬Å"The Yellow Wallpaperâ⬠can be elucidated in different ways. When reading the a ctual piece, the narrator really does seem to have a very difficult time in her life. It is obvious through several of the articles that she has had a difficult time trying to find her identity, and it has shown through her mental stability. The comparison of the Panopticon method and Gilmanââ¬â¢s own experiences helps to provide a clearer view as to what sheRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman885 Words à |à 4 Pagesthere has been a stigma around mental illness and feminism. ââ¬Å"The Yellow Wallpaperâ⬠was written by Charlotte Perkins Gilman in the 1900ââ¬â¢s. ââ¬Å"The Yellow Wallpaperâ⬠has many hidden truths within the story. The story was an embellished version her own struggle with what was most likely post-partum depression. As the story progresses, one can see that she is not receiving proper treatment for her depression and thus it is getting worse. Gilman uses the wallpaper and what she sees in it to symbolize her desireRead MoreCh arlotte Perkins Gilm Domestic Insanity And Feminism1072 Words à |à 5 PagesMelanie Bottini ENGL 222 TTh 11:30 AM Chris Ruiz-Velasco 10 February 2014 Charlotte Perkins Gilman ââ¬â Domestic Insanity and Feminism Charlotte Perkins Gilman was an author who lived from 1860 to 1935 who represents the movement of American women towards intellectual freedom and empowerment during the turn of the century. Gilman was a great lecturer who used her fame to spread her ideas across the country, speaking at various organizations at cities from coast to coast. She was also a poet, novelistRead MoreAnalysis Of The Yellow Wallpaper1073 Words à |à 5 PagesThe short story The Yellow Wallpaper by Charlotte Perkins Gilman can be interpreted in many ways. Some scholars debate that it is written as an autobiography, some say it is an isolated work, a complete fantasy, or simply just a feminist uprising. One particular scholar even relates the feminism aspect with a feline creature within one scene of the story (Golden 1). Although there are many aspects throughout the text that represent feminism, the main theme that shines through is the story of a woman
Wednesday, May 6, 2020
Cartesian Compromise Free Essays
Cartesian Compromise: Bridging Psyche and Soma Fionna Larcom History and Systems of Psychology Cartesian Compromise: Bridging Psyche and Soma Introduction In 1995, Blaine M. Yorgason published the true story of his adopted daughter, Charity. One Tattered Angel captures the Mind/Body Problem, proclaiming the existence of the spirit (mind) and challenging the connection to the body. We will write a custom essay sample on Cartesian Compromise or any similar topic only for you Order Now On August 31, 1988 the Yorgason family was asked whether they would foster a newborn who ââ¬Å"has some health problems. â⬠(Yorgason, 1995, p. 8) Yorgasonââ¬â¢s first impression description of Charity is that of a tiny, adorable infant, who was perfect ââ¬â at least on the outside. The family agreed to take her into their home ââ¬â following some medical tests ordered by social services. The nature of Charityââ¬â¢s health issue was revealed accidentally by a family friend. When Kathy told her we had a new foster baby, she began waxing eloquent over a tiny baby that had been born at her hospital a couple of days before. ââ¬Å"She was so cute! â⬠she exclaimed. Even though she didnââ¬â¢t have a brain, she was the most alert baby in the nursery, holding her head up and looking around just like she knew what she was doing. â⬠(Yorgason, 1995, p. 34) Charity had been born without a brain but with an intact brain stem. The autonomic nervous system, used e xclusively by newborn babies, is controlled by the brain stem. This was what gave Charity the illusion of normality; an illusion which would shatter in a few short weeks when function control would shift to the two hemispheres of the brain. Philosophical Mind- Body Dualism From the Materialist perspective, a perspective that denies the existence of a psyche, Charityââ¬â¢s physical limitations would suggest no mind, thus no spirit, no personality; Yorgason would disagree. In her seven years of life, Charity defied the medical assertion that she ââ¬Å"has very little potential for development beyond the infant stage. â⬠(Yorgason, 1995, p. 43). In her own small ways; her music preferences, her joy at taking a bath, and the radiant smile that attracted strangers, Charity echoed Descartes claim that ââ¬Å"I existâ⬠(Descartes, n. d. ). Descartes concluded that his existence ââ¬Å"did not require any place, or depend on any material thingâ⬠therefore, his existence (mind and consciousness) existed on a plane outside of his physical body. The Principle of Nonidentity of Discernibles subscribes to the basic principle that ââ¬Å"if two things do not have exactly the same properties, then they are not identical. (Lanhead, 2006, p. 209) While this may seem a reasonable premise, closer analysis finds that adherence to ââ¬Å"this strict definition of identity, [allows that] so-called identical twins are different persons who have some very basic similarities, if nothing else, they differ (or are discernible) because they occupy different portions of space. â⬠(Lanhead, 2006, p. 209) Psychological Mind-Body Dualism The mind/body problem has evolved and diversified since the time of Descartes. One source of confusion ââ¬â and ultimately contention between the differing concepts of dualism ââ¬â is the inability to test nonphysical properties using the scientific principles of the physical world. While Philosophy has the luxury to entertain beliefs not yet supported by science, Psychology is not as flexible. In its quest for scientific validity, the ââ¬Ëfieldââ¬â¢ of Psychology is in constant danger of neglecting the unique and unpredictable nature of human behavior. This danger has escalated in recent years as a result of advances in neuroscience and brain functionality but also from the blending of psychiatry and analytical psychology, i. e. psychoanalysis. W. W. Meissner addresses this blending in his 2007 article, Mind, Brain, and Self in Psychoanalysis, adding the psychological perspective to J. B Martinââ¬â¢s The Integration of Neurology, Psychiatry, and Neuroscience in the 21st Century. Martin comments: ââ¬Å"A conjoined effort of neurologists and psychiatrists s necessary to understand how a disease of the brain results in an illness of the mind. Clinical attempts to categorize diseases as ââ¬Ëorganicââ¬â¢ or ââ¬Ëfunctionalââ¬â¢ become somewhat arbitraryâ⬠(p. 698) analysts can take this to imply that psychoanalytic efforts to envision pathogenic processes as exclusively mental and not simultaneously neurobiological are not only arbitrary but also increasingly obsolete, and this is not merely in areas of research and theory, but in the clinical work with patients as well. Meissner, 2007) Meissner and Martin may believe it arbitrary to source a diagnosis from the scientific perspective, however a clear understanding of whether an issue is based in the body or the mind is invaluable when it comes to treatment, thus the enduring question of dualism. Isomorphism The Corsini Encyclopedia of Psychology and Behavioral Science asserts that ââ¬Å"there is [a] general agreement that having a body is at least a part of the nature of being human. It is the mind (psyche, soul) ââ¬â the question of whether such an entity exists, and how to define it ââ¬â that is the crux of the mind/body problem. (Reuder, 2001, p. 961) The Berlin School of Gestalt Psychology chose not to define the mind, but rather ascertain the physical properties associated with actual somatic experiences compared with the cognitive (thought) experience, for example, the perception of being in motion while not actually in motion. W hat they found was that the form and structure of the biophysical and electrochemical processes of the brain were identical; the ââ¬Ëbrainââ¬â¢ in the physical sense could not tell the difference. Nonphysical Law The Mind/Body Problem is puzzling, granted, however from the psychological point view ââ¬â the non-therapeutic point of view, there is no difference between the mind and the body. The body will react whether the stimulus originates in the physical or nonphysical realm. The challenge comes in the form of true objectivity. It is easy to dismiss that which cannot be explained, it is also easy to believe that physical law is somehow superior or has more validity to its mysterious nonphysical counterpart. For Blaine M. Yorgason, a tattered angel opened his ââ¬Ëmindââ¬â¢. References Reuder, M. E. (2001). The Mind-Body Problem. In Craighead, W. E. Nemeroff, C. B. (Eds. ). The Cosini Encyclopedia of Psychology and Behavioral Science (3rd Ed). New York: John Wiley Sons. Lanhead, W. F. (2006). The Philosophical Journey: An Interactive Approach (3rd Ed). New York: McGraw-Hill Meissner, W. W. (2007). Mind, Brain, and Self in Psychoanalysis: Therapeutic Implications of the Mind-Body Relation. Psychoanalytic Psychology, 2007, Vol. 24, No. 2, 333-354. Yorgason, B. M. (1995) One Tattered Angel. Utah: Gentle Breeze Publications. How to cite Cartesian Compromise, Papers
Sunday, May 3, 2020
Christopher Marlowes Contribution to English Drama free essay sample
It was in the fifteenth century that tragedy came to English dramatic field. This was due to the Revival of Learning in Europe commonly referred to as the Renaissance and the translation of great Italian tragedies. Italian Renaissance exercised a vital influence on the development of English Drama. The first English tragedy was Gorboduc (1565) by Thomas Norton and Thomas Sackville. In style and treatment of theme Seneca was very much their model. Although this tragedy showed some innovation, yet most of the Senecan qualities such as long speeches, ghosts, gruesome murders and talks and talks were very much there. The tragedies that followed Seneca had the same qualities and properties. It required the mighty efforts of a genius to free the Elizabethan Drama from the worst features of the Senecan tragedies and it was Christopher Marlowe who has achieved this foundation for the realm of English Dramatic Literature. There are umpteen characteristic of Marlovian tragedies. In discussing Marlowe, we can point out how he formulated the English Drama and especially Tragedy which was improved upon and perfected by a genius like Shakespeare who owes Marlowe for all his greatness and grandeur. Because had there been no Marlowe, there would have been no Shakespeare. It is also due to Marlowe that English Drama for the first time was bestirred with the vigorous poetry and passion. He has rightly been called the Morning Star of English Drama. Marlowââ¬â¢s Great Tragic Heroes: The first great thing done by Marlowe was to break away from the medieval conception of Tragedy. The Medieval Drama was a game of the princes and imperial classes ââ¬â the kings and Queens and their rise an fall. But it was left to Marlowe to evolve and create the real tragic hero. All of his tragic heroes are of humble parentage, Tamburlaine, Barabas in the Jew of Malta and Faustus, but they are endowed with great tragic and heroic qualities. His tragedy is a tragedy of one man ââ¬â his rise and fall, his fate and actions and finally his death for his own failings and incapacities. All the other characters fade into insignificance besides the towering personality and the glory and grandeur of the tragic hero. Even various incidents revolve round the hero. His heroes are men fired with indomitable passion and inordinate ambition. His Tamburlaine is in full-flooded pursuit of military and political power, his Faustus sells his soul to the Devil to attain ultimate power through knowledge and gain the deity and His Jew of Malta discards all sense of human values with his blind aspirations. What Marlowe depicts and dramatizes is that all his mighty and towering heroes with all their sky-high designs and aspirations ultimately fall into failure and doom exhibiting their tragic and doomed end. Herein lies the greatness of Marlowe. Working of a passion: We have previously studied that Marloweââ¬â¢s heroes are dominated by the inordinate desires and passions. These passions take the form of wealth, spirit of learning, high power. Through these, Marlowe imparts vehemence, fire and force in the drama. But in this way, we may trace the distinct influence of Machiavelli on Marlowe. Marlowe must have read his famous book, The Prince and derived this idea of ambition and spirit from him. Marlowe discarded the old concept of tragedy as decent from greatness to misery and supplanted it greatness by the greatness of individual worth. His heroes truly reflect the new Spirit of Learning because he himself was the product of Renaissance. The Inner Conflict: Another great achievement of Marlowe was to introduce the element of conflict in the tragic hero especially in Dr. Faustus and Edward II. The conflict may be on the physical or spiritual plane. The spiritual and moral conflict takes place in the heart of man and this is of much greater significance and much more poignant than the former. And a great tragedy most powerfully reveals the emotional conflict or moral agony of the mighty hero. In the realm of Englandââ¬â¢s dramatic literature, Dr. Faustus may be reckoned the first spiritual tragedy or the tragedy of the soul. In this epoch-making drama, true and deep moral agonies and painful spiritual conflict has been superbly laid bare before us by Marlowe. Like the old Greek heroes, Marlovian Heroes are not helpless puppets in the hands of Fate and they are never destined by gods. They have free thinking of religion and carve their way themselves. The tragic end they meet is caused by the tragic flaw in their personalities and they achieve this end through their actions. This is the greatest contribution of Marlowe to the English Drama. Moral Conception: It was Marlowe who first discarded the medieval conception of tragedy as it was distinctly a moral one. In old Morality Plays, the purpose was to simply inculcate a moral lesson by showing the fall of the hero. There is no such thing in Marlovian plays. The main interest centers on the sky-touching personality of the heroes with their tremendous efforts to attain the limit and their rise and fall in their struggle. Blank Verse: Another great achievement of Marlowe was to introduce a new type of blank verse in his tragedies. A new spirit of poetry was breathed into the artificial and monotonous verse of the old days. In fact, the whole of Elizabethan Drama was enliven by a new poetic grandeur. Seriousness and Concentration: Another notable characteristic of Marloweââ¬â¢s work is seriousness and concentration on the theme and there is complete lack of humor. According to many critics, the clownish scenes and the other absurdities were interpolated by the later authors. There are also no women characters in Marloweââ¬â¢s works, this is also a typical quality of his. The episodes of Helen in Dr. Faustus and other female figures in other plays are only shadows or figure-heads. Most of these features may also be regarded as the drawbacks, however; it was Marloweââ¬â¢s distinct way of writing which is typical of him. Or perhaps, for these reasons, he couldnââ¬â¢t reach the towering high plane of fame as did Shakespeare. But we must remember that he was a pioneer and path-finder. He was the Columbus of a new literary World in England. It is due to Marlowe that we have Shakespeare whom we know and read, but had Marlowe not written such these works, there would have been Shakespeare, but no the one we know today. Shakespeare, without him, would have been only another writer.
Wednesday, March 25, 2020
16 Products Youll Need If Youre Almost An Adult
Overloaded with responsibilities in college? There is no one to help you clean, cook for you, and force you to live healthily. We know whatââ¬â¢s like - you have your morning unpaid internship to get to, afternoon classes, and social activities that last through the night. When do you have time to get your life together? To help you be responsible, better manage your time, and have a little fun, hereââ¬â¢s a list of products that will help you out.1. Automatic vacuum cleanerAs a college student, cleaning your apartment is your last concern. Invest in one of these and youââ¬â¢ll be good to go. 2. Mint Not sure how to manage your money now that you have a full time job? Donââ¬â¢t worry, Mint will monitor it for you. 3. Wall Organizer Donââ¬â¢t leave things lying around. Put this around the apartment and make it easier for you to clean up after yourself. 4. Wine Bottle To Go bag This is just much more cost effective. Disclaimer: not limited to alcoholic beverages. Also good for transporting your favorite kombucha or coconut water. Stay hydrated, guys. 5. PlatedAlways buy too much groceries and waste food? Now thereââ¬â¢s a grocery delivery service that gives you the exact portions you need to make your meals. 6. Ruggie - alarm clock for sleep lovers! It doesnââ¬â¢t matter how many alarms you set, you always snooze through them and wake up late for class. With this matt, it forces you to get out of bed. Thereââ¬â¢s no escaping that alarm. 7. PlushCare - get urgent care by phone! Going to the doctors is such a pain, so why wait in line if you dont have to? Enter code for a discount! 8. Chalk Wall Decal Fun and practical for your house, especially if youââ¬â¢re sharing a place with roommates! Leave notes for each other, and let visitors do the same. 9. Rinse Too lazy to do your laundry? Get someone to pick it up, washed and delivered. 10. Ostrich Pillow Travel a lot? You may look a little strange, but it will solve all your problems and allow you to get some rest on the flight. 11. Glasses that block blue light! Staring at the computer all day strain your eyes, but it doesnââ¬â¢t always have to be that way. J!NS screens block out 25% of eye-strain causing blue light, making it easier for you to study/work. 12. Mophie - keychain phone charger We live in a society where we canââ¬â¢t survive without our phones. No phone doesnââ¬â¢t just mean no contact - it also means no apply pay, and no uber. 13. Tile We lose our stuff all the time. Sometimes a nice passerby will pick it up and return it, but thatââ¬â¢s rarely the case. Attach this tile to your items and track it! 14. Humidifier cap If you live in a city thatââ¬â¢s usually pretty dry, get one of these and make a humidifier with just your water bottle! 15. HydrateSpark - Smart Water Bottle We always remember to drink our coffee, but never our water. This water bottle not only tracks your consumption of water, but also reminds you to drink your water! 16. Ropeless Jump Rope Need some in-home work out equipment? This maybe one of the best. Same effect as a normal jump rope, but no hassle, no damage.Need extra money for these gadgets? Create an profileand claim your $10 signup bonus. Get paid for answering usersââ¬â¢ questions and providing valuable insight into the college application process.
Friday, March 6, 2020
Human Resources Department Roles and Responsibilities
Human Resources Department Roles and Responsibilities AbstractThe purpose of this paper is to describe Verizon Wireless Human Resource Department roles and responsibilities. This paper will explain how Verizon's Human Resources Department must constantly change to adapt new business strategies in specific areas like globalization, diversity and ethics to facilitate a successful business environment.Human resource roles in My OrganizationThe human resources department at Verizon Wireless performs a vital role in this successful communication company. Benefits management, training, recruitment, and employee relations are some of the primary areas concerning Verizon Wireless Human Resources Department. If any area within this vital support organization is neglected, serious problems can occur within the company. The areas supported by human resources department can also help pave the way for a successful, thriving company.The management at Verizon Wireless relies heavily on the expertise of the human resources department. Although traditio nal business thinking can portray this business entity as "dangerous" or "the enemy", a good relationship between employees, management, and the human resources department creates a wonderful working environment.End zone view of the ice surface at the Verizon Wi...The management at Verizon Wireless promotes extensive use of services provided by this department such as evaluating employee conflicts, general hiring practices, and salary evaluation. Traditional human resource department roles continue to be important to all businesses, but the role of this department is always changing.Business strategies change constantly and the human resources department must also change to enable these strategies to work. Many areas create a successful business environment, but the following listed areas of discussion will perhaps create the most productive change.GlobalizationDiversityEthicsGlobalization has evolved as a crucial part of business in many companies throughout the United States. In o rder to remain competitive, businesses must rely on global economies to expand markets and reduce operating costs. Human resource departments can assist in reducing costs by combining a comprehensive understanding of...
Wednesday, February 19, 2020
QI strategies in performance measurements Essay
QI strategies in performance measurements - Essay Example The other methodology necessary for integrating QI strategies and performance measures is the use of a framework. The framework should contain various guidelines on how the two above can be integrated effectively and even the dangers involved if the process and guidelines presented are not stipulated. The framework is the most effective and requires less technical expertise. This is however too simple to yield a good integration since some issues are not incorporated. The third methodology is having a combination of different methodologies. Since different methodologies have their own pros and cons when used on their own and may prove ineffective in integrating QI strategies and performance measures, a combination of several methodologies (for example the use of framework and information technology) will ensure that the pros of the methodologies are more than the cons and hence integration will be more successful. The disadvantage of this is that it will take more time for the combin ation to occur and also will require more technical expertise compared to just using a single methodology (Lighter and Fair, 2007). The use of information technology is most effective in the recreational facilities plan. This is because it requires less health care staff hovering around the patients and reminding them of their health conditions. It will also ensure that patients have freedom to enjoy the facilities without constant monitoring and also constantly being taken to their rooms for medication.
Tuesday, February 4, 2020
Customer Relationship Management Essay Example | Topics and Well Written Essays - 1000 words
Customer Relationship Management - Essay Example CRM is a broad aspect and can be used from the perspective of consumer, business and implementation of strategies. CRM can be broadly divided into three major categories namely, functional, business strategy and implementation. Functional category includes aspects which relate to the functional areas of an organization and includes areas like sales force automation, customer support etc. The business strategy aspect can be divided into three types which are business, technology and customer. The implementation perspective can be divided into analytical, collaborative and operational based practices. Analytical CRM is a tool that seeks to gather and analyse data related to operational aspects of an organization. Tools like OLAP and other data warehousing techniques help in creating a better experience for consumers by improving their relationship with the organization. Collaborative CRM focuses upon the different points of interaction with the customer and the firm and serves to integ rate the various channels of communication for a better service delivery. Operational CRM helps in providing solutions with regards to various back and front end support for administrative and customer related aspects by integration with different databases to provide customer friendly support and delivery business processes (Motiwalla & Thompson, p.332-333). CRM not only aims at developing a better relationship with the customers but also strives towards creating an all round development.... Collaborative CRM focuses upon the different points of interaction with the customer and the firm and serves to integrate the various channels of communication for a better service delivery. Operational CRM helps in providing solutions with regards to various back and front end support for administrative and customer related aspects by integration with different databases to provide customer friendly support and delivery business processes (Motiwalla & Thompson, p.332-333). Scope and Importance of Customer Relationship Management CRM not only aims at developing a better relationship with the customers but also strives towards creating an all round development of relationship with all the major stakeholders including the suppliers who play a crucial part in the sustainability of the organization. The main aspects of CRM include knowledge of the customer, an effective strategy directed towards maintaining a relationship with the customer, communication and finally the value addition in the product or service offering (Peelen, p.7). Figure 2: Diagram showing the scope of CRM (Source: Buttle, p.299) CRM places the customer at the centre of the framework as all its intended policies are directed towards the development of customer relationship. Management of suppliers is essential considering the fact that they form the backbone of an organizationââ¬â¢s business activities. Firms like Wal-Mart have effectively used ERP to bring about a better and efficient relationship with the suppliers so as to deliver greater value to the consumers. Toyota uses a effective CRM framework to manage its large number of suppliers which has helped in attaining efficiency which has reaped numerous operational benefits to
Subscribe to:
Posts (Atom)